English hotels should prepare themselves for a short boost in domestic tourism, thanks to a hilarious new campaign by VisitBritain
Comedy England will encourage tourists to visit those locations made famous by the cream of our comic talent. The campaign, devised by Enjoy England, the English marketing branch for VisitBritain, is being aimed primarily at domestic visitors in an attempt to highlight those destinations linked to ‘our rich and diverse comedic history and heritage’, as well as boosting national tourism.
More memorable locations featured by the campaign, include Torquay (Fawlty Towers), Holmfirth in Yorkshire (Last of the Summer Wine), and Turville in Buckinghamshire (Vicar of Dibley). A number of historic attractions, comedy venues, events and festivals, including the World Gurning Championships, will also be highlighted.
Laurence Bresh, Enjoy England’s general manager for marketing, said: “Comedy is an integral part of our heritage and culture and the Comedy England campaign will encourage visitors to explore some of the regions, locations and attractions which have contributed to this and further increase the 100 million trips that Brits take in their own country every year.”
As Brits spent £16.5b on holidays within the UK last year, there is a huge potential for hotels to benefit from the campaign, which will run from now until January 2009.
Both consumers and hoteliers can find more information about upcoming events and featured locations at www.comedyengland.com.