According to a recent study of British dining habits, pubs are the industry sector to have benefited the most from the smoking ban.
While one in three diners confirmed they are eating out at pubs and restaurants more often than a year ago, just seven per cent of pub-goers said the smoking ban meant they are eating out less.
Since the smoking ban came into effect on 1 July 2007, it’s been those establishments who have managed to improve their food service that are the ones who’ve benefited the most since the ban, and market research agency Maritz Research, have found that the smokeless atmosphere is the reason why 22 per cent of people would now eat at their pub more.
"It is great to see the British dining sector thriving with improved quality of food and drinks," said Stephen Harwood, Client Services Director Hospitality at Maritz Research, “and our research shows that after quality of food, value for money and cleanliness of the restaurant are key factors driving choice.
"Clearly Pubs that offer food are those most likely to benefit from the smoking ban, however it may be difficult to see the benefit if the economic affects of the "credit crunch" have a big impact on eating out behaviour."
Maritz have also discovered that 31 per cent of people are more likely to visit coffee shops now than they did in 2007,