London top European city for UK travellers

By Becky Paskin

- Last updated on GMT

Related tags: United kingdom

London top European city for UK travellers
Research into the top travel destinations in Europe has revealed London as the top city, proving Brits want to holiday at home this year

A quarter of the most popular European cities are in the UK, with London and Manchester being named the top destinations for British travellers, according to a survey by price comparison service, PriceRunner​.

As BigHospitality reported recently​, a high proportion of Brits who have been affected by the credit crunch would rather take their holidays in the UK than abroad, in order to save money.

Destinations such as Birmingham, Glasgow and Edinburgh were ranked amongst the top 20 European cities in terms of travel behaviour and what can be purchased for £100.

London has, however, been ranked as the second most expensive city in the world, with £100 buying travellers tea for two at the Ritz and two London Underground travel cards.

But with families tightening their belts as the school holidays break out, rising air fares and the poor exchange rate on the Euro (E1.26 to the pound), Brits may are looking closer to home for destinations to spend their holidays.

Mattias Berg, Managing Director of PriceRunner, said: We’re seeing an increase in the popularity of travel within the UK It’s encouraging to see that we’re taking the time to enjoy our own country.”

The government recently decided to cut funding to tourism body VisitBritain​ by 18 per cent over the next three years, sparking outrage from industry bodies, the British Hospitality Association​ and the Tourism Alliance.

Related topics: Trends & Reports

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