Under the Town and Country (Control of Advertisements) Regulations, businesses who want to display removable banners or signs of more than 1.55 square metres to advertise deals or promotions must apply for planning permission or face prosecution and a fine of up to £2.5k.
Maintenance manager Allan Clarke from Winchester told BigHospitality many businesses were unaware of the law.
He said he had been surprised when his former employer – a small hotel group – had not applied for planning permission for a number of promotional banners he had been asked to hang outside the company’s buildings.
Clarke said: “It’s an issue that the hotel industry clearly needs to be aware of.”
The group has since been ordered to take down all banners currently being displayed and told to apply for permission for any future signs it wishes to display. Under the regulations, permission must be granted for each individual banner.
For more information visit the government’s planning website www.planningportal.gov.uk