The first Hotel Missonis - the collaboration between the Rezidor Hotel Group and the Italian fashion label Missoni - will open in Edinburgh and Kuwait City early next year with the company aiming to open 30 hotels under the brand over the next 10 years.
Spearheaded by Missoni Creative Director Rosita Missoni and Rezidor Executive Vice President of Brands Gordon McKinnon, Hotel Missoni describes itself as a "distinctive blend of fashion, function, form and service" and is squarely aimed at the design conscious traveller.
McKinnon said the group`s strategy was to grow the brand globally with the initial focus on city-centre and resort locations in Europe and the Middle East.
He said: "The partnership has grown in to a genuine relationship and a collaboration that understands the complexities of creating, opening and operating hotels. I firmly believe that Hotel Missoni will raise the bar compared with existing fashion boutique hotels and look forward to the day we open our doors to share Hotel Missoni with the world.”
The Edinburgh hotel is situated on the city`s Square Mile and will have 130 rooms, a bar, restaurant and a spa and fitness centre.