Wine sales still strong despite credit crunch

By Emma Eversham

- Last updated on GMT

Related tags: Beer sales, Credit crunch, Wine, Alcoholic beverage

Wine sales still strong despite credit crunch
Wine sales remain stable despite lowest beer sales in 70 years

The credit crunch may have battered beer sales, but wine sales are holding firm according to research by the Academy of Food & Wine.

Growing consumer knowledge of wines and the continuing popularity of ros? are thought to be some of the reasons for strong sales.

“Feedback we have had from UK restaurateurs shows that customers are still treating themselves to a good bottle of wine when they do eat out, but they are being more careful about choosing something appropriate,” said Academy Director and Chief Executive Nick Scade.

According to the latest figures from Nielsen, 37p out of every £1 spent on alcoholic drinks is spent on wine and the Academy believes establishments stocking a "good selection of value-for-money wines kept and served professionally" will reap the benefits. 

Scade added: “In restaurants customers are now much more confident about using the skills of the sommelier to help them select a wine but they are willing to discuss their preferences – including the price they want to spend.”

“Sommeliers, restaurant managers and publicans need to be knowledgeable about the wine they stock and offer customers good advice when they seek it."

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