The hospitality industry’s leading provider of purchasing solutions, Amphire, has today announced a deal to acquire barbox, a leading online ordering service for the licensed trade, for an undisclosed sum.
Barbox, a previous joint venture between Coors Brewers and Scottish & Newcastle, currently receives orders of up to £8m a week. Its move to Amphire will mean the company will be able to offer publicans an unrivalled range of food, drink, consumables and other goods relating to the hospitality industry, with their online ordering service.
Jason Ridley, Amphire UK’s General Manager, said: “This acquisition dramatically increases our capability overnight. With increased investment into our state of the art technology platform and the combined industry knowledge of the two teams, we’ll be ideally placed to help all operators and licensees run their businesses more efficiently and cost effectively.”
The acquisition is expected to see combined order values rise to over £1bn per annum, with Amphire aiming to increase their UK transactions from 850k to over 2.5m each year.