British pubs can still pull in customers during the credit crunch, providing that their food, service and atmosphere is of a high standard.
According to an American Express survey, British pub-goers are prepared to pay more than a third more for a pub meal, so long as the service, atmosphere and food is of a suitably high standard. They found that British diners were only prepared to spend an extra 18 per cent on their meals in a fine dining restaurant.
Kathryn Pretzel-Shiels, head of hotel and restaurants at American Express said: “Britain’s attitude to eating out has changed dramatically in recent times. Despite the fact that the UK is facing challenging times ahead, people are still eating out, particularly in more casual establishments and this should stand the pub industry in good stead for the coming year.”
The survey also revealed that almost half of consumers are influenced by a company’s green credentials when it comes to spending their money, although only a quarter of pubs recognised that environmental practices could enhance their image. It did find, however, that more pubs source local food where possible, than they would organic or fairtrade.
“It is interesting that pubs are beginning to prioritise sourcing local products,” said Pretzel-Shiels. “As more ‘gastro-pubs’ focus on the dining experience to increase profits this is a trend that we can expect to gather pace.”