East London hotels form a West One alliance

By Becky Paskin

- Last updated on GMT

Related tags: East london, London, Olympic games

East London hotels form a West One alliance
Hotels in east London rally together in a West One-style group to support each other in the run up to 2012

A group of hotels in London’s East End have forced an alliance in preparation for the 2012 Olympic Games, and will perform a function similar to the West One group of hoteliers.

Under the guidance of the British Hospitality Association​, the East London Hotel Group has been formed so like-minded businesses can discuss common problems together.

Presently, the group consists of Andaz, City Crowne Plaza, Four Seasons - Canary Wharf, Hoxton, London Bridge Hotel, London Marriott – Canary Wharf, Malmaison, One Aldwych, Renaissance Chancery Court, Threadneedle, Waldorf, Apex, Hoxton and The Zetter, with Justin Pinchbeck, GM of The Zetter as chairman.

“There’s a growing number of hotels based in east London and with the Olympics
approaching, there are likely to be more,” said Pinchbeck. “We want to bring them all
together to discuss common issues and goals.”

BHA Chief Executive Bob Cotton said that as the 2012 Games will be such an important event, ‘the more east London hotels work together, the better it will be.’

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