Crowne Plaza is trialling a scheme to help stressed out business guests switch off from work and fall asleep.
The switch off call is being trialled from today in hotels across the country as an alternative to the traditional wake up call.
Guests will be asked at check-in if they require a switch off call and at what time, as well as being offered a relaxing drink such as fresh mint or ginger tea.
Paul Brackley, general manager at Crowne Plaza London the City, said the idea for the new service came from the fact that 62 per cent of business travellers have taken their BlackBerry to bed in case they receive an important work email at night.
Paul Brackley, general manager, Crowne Plaza London the City, said: "Most of our guests are frequent business travellers who work long hours and find it impossible to switch off at the end of the day. When people travel on business they feel under pressure to work even longer hours than normal. The "switch off call" is our way of telling guests enough is enough and suggesting it`s time they go to bed."
If the three month trial in the UK is a success, the company could roll it out to all 331 Crowne Plaza hotels across the world.