Jamie Oliver is set to launch a range of cook shops to complement his existing Ministry of Food centres, starting with an opening at the end of February in Battersea.
The Recipease food emporium/ cook shops will enable budding chefs to source ingredients for Oliver’s own recipes for assembly in-store under the guidance of trained chefs, or to take and cook at home. Customers also have the opportunity to pick up one of a changing menu of Oliver’s ready-made meals to cook at home.
“I’ve wanted to create something special like this for a long time; something which offers the support and solutions in the neighbourhood that people need these days as so many people were never taught to cook at home or in school," Oliver said.
“This is a very different offer to the Ministry of Food centres, which I’m continuing to drive. These centres have been embraced by many different local councils around the country in response to the growing health problems we face in Britain.”
Each Recipease store will also sell food and lifestyle items from the Jme range, operating in a ‘store-cupboard’ style.