Tom Kerridge’s The Hand and Flowers, one of the best restaurants in the UK, has opted to lure customers in with a ‘£10 for two courses’ credit crunch lunch.
The chef has said that while the menu was launched to offer value for money for financially struggling consumers, it also acted as an opportunity for the Hand and Flowers team to discover some forgotten pub classics.
The offer rivals that of Claude Bosi, head chef of Hibiscus, who told BigH at the Restaurant Show that while his £25 lunch menu was to liven up his ‘slow’ afternoon trade, it offered an opportunity for the restaurant’s chefs to be more creative within a limited budget.
Last year a trend for struggling pubs to offer incredibly cheap credit crunch busting meals began at the Four Crosses Inn in Cannock, Staffs, where landlord Tony Rabbits started to sell meals such as soup, meatballs and chicken and chips for just £1 each, although it is thought the more high-end restaurants won’t be selling dishes that cheap just yet.
While the Hand and Flowers lunchtime menu will offer dishes such as cottage pie and coq-au-vin as part of their weekly evolving ploy to lure in customers, the a la carte menu will continue to serve more ‘refined’ dishes at a typical £19 each.
Kerridge said: “We’re really excited about the lunch menu as not only does it offer exceptional value, which we’re sure will be appreciated at the moment, but it also allows us to rediscover some of the traditional pub dishes, which we’re really looking forward to serving.”
Since its opening in 2005, Kerridge’s restaurant has received a plethora of praise and awards, including being placed in the top 50 restaurants in the UK in Restaurant magazine’s annual awards.