Boost chip sales during National Chip Week

Chips may already represent the largest potato category in foodservice, but there are still ways you can drive their sales and maximise profit margins on what is a low cost kitchen staple.

National Chip Week​, which kicks off on Monday, offers the perfect platform on which to promote chips on your menu and next week on BigHospitality we`ll be helping you find ways you can do just that while also improving your offering.

Kathryn Race, the Potato Council`s marketing director, said: “No menu should be without chips, in fact they account for 85 per cent of the volume share of potatoes in foodservice. And it’s not hard to see why; popular with diners of all ages, a perfect accompaniment to any dish – or as a snack on their own – plus they’re easy to prepare and cost effective too.

“National Chip Week is a superb platform to benefit from everything that is great about the iconic chip. A nationwide PR campaign is set to generate over £2.5 million worth of press coverage and customers will be looking to celebrate by tucking into a portion – so it’s worth making a feature of chips on your menu!”

The campaign is being fronted by TV presenter Keith Chegwin and supported by chef Paul Bloxham of The Tilbury pub in Hertfordshire.

He said: “There are so many ways we can all enjoy chips, from home-made traditional chips to oven chips spiced with a kick. Chips are always a favourite choice at my restaurant. Fluffy on the inside, crisp and golden on the outside and with all the goodness of potatoes – it’s not surprising that they are so popular on menus.”

Throughout the week and here on BigHospitality we`ll be featuring recipes from Bloxham, hints and tips on how to cook the perfect chip and then sell more of them, plus details on the latest fryers and equipment.

For more information about the campaign and how your business can get involved visit www.potatoesforcaterers.co.uk​ or www.lovechips.co.uk​.