He has turned his hand to school dinners, taught the people of Rotherham how to cook, set up a chain of Italian eateries, campaigned for support of British pig farmers and more.
Now Jamie Oliver is to turn his attention to Northern Europe after signing a three-year partnership agreement with the region`s hotel chain Scandic.
The agreement, signed yesterday, will see Oliver put his creative stamp on the menus at all 150 of the group`s hotels across 10 countries.
His work will start this summer when he will unveil a new children`s menu before turning his attention to adult menus.
Scandic’s president and chief executive Frank Fiskers said Oliver`s `accessible` food and profile as a `popular chef and opinion-former` were the company`s reasons for approaching the TV chef.
He said: “We want to give our guests a little extra, a gastronomic experience to remember long after they’ve left the hotel. And what could be more inspiring than eating a meal composed by the world’s most creative chef?”
Oliver, who will open his next Jamie`s Italian in Brighton in April, said: “ I’m very careful about choosing companies to work with, and only really get excited about partnerships when I feel that we share the same values. Working with a hotel chain is a new platform for me, and it’ll be cool to work with food in a whole new arena."
Scandic operates hotels in Belgium, Denmark, Estonia, Finland, Germany, Lithuania, Netherlands, Norway, Poland and Sweden.