More than a quarter of regular wine drinkers have admitted they are opting to consume wine at home rather than in pubs or restaurants in a bid to save cash.
The latest survey of wine drinkers, commissioned by the WSTA, indicates that the recession is affecting drinking habits with 34 per cent overall spending less on wine than they were six months ago.
According to the Wine Intelligence poll of 1,000 regular wine drinkers, 26 per cent are drinking wine at home instead of going out to drink it in pubs or restaurants.
The survey also found that wine drinkers who typically spend less than £4 a bottle are reducing their spending on wine in greater numbers and 21 per cent are buying wine in bulk to benefit from a discount.
WSTA chief executive Jeremy Beadles said: "The survey bears out the warnings from the trade that in the face of the worst recession for a generation and successive punitive tax increases the market has reached a tipping point."