Businesses in the hospitality industry are being urged to pull together next week and help raise the profile of the UK as a tourist destination.
The third British Tourism Week kicks off on Monday (March 23) and its organisers are encouraging businesses and individuals to get involved and take pride in being part of the nation’s fifth biggest industry.
With predictions that more Brits will be spending their holidays on home turf this summer, this year’s campaign is being seen as the most important yet.
David Curtis-Brignell, co-chairman of British Tourism Week’s multi-sector steering committee said: “Around 2.7m people and 200,000 small and medium-sized enterprises in a wide range of sectors depend on tourism for their jobs and livelihoods. We are asking them to help us raise awareness of the tourism experiences that can be enjoyed in this country. We hope that if nothing else, MPs, the media, opinion-leaders and consumers will take time to learn and talk about our industry during British Tourism Week.”
British Tourism Week organisers will meet with MPs at a reception and lunch on March 27 to convince them that investment in the industry can rapidly benefit the UK economy and generate jobs.
The week will also be supported by the Best of Britain and Ireland trade event at Excel in London on March 26 and 27.
Companies who want to get involved in the week should visit the official website www.britishtourismweek.com. They can also show their support by clicking on and downloading the poster above for print and to display in their business.
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