Hoteliers drop room prices by 12% to attract guests

By Emma Eversham

- Last updated on GMT

Related tags: Cent, Hotel

Hoteliers drop room prices by 12% to attract guests
UK hoteliers dropped the price of their rooms by an average of 12 per cent in the last quarter of 2008 to help boost room occupancy, according to the latest Hotel Price Index

On average, travelers paid 12 per cent less for hotel rooms in London than they did in the same period in 2007, according to the report by hotels.com​.

However, prices fell even more steeply outside the capital with hoteliers in Blackpool dropping their room rates by 22 per cent to an average of £79 per room per night, Manchester by 19 per cent and Brighton, Belfast and Birmingham by 17 per cent.

The only cities where hoteliers increased their prices for the months of October to December, were Bath (3 per cent) and Cardiff (7 per cent).

Travellers from outside the UK now get the best deals when visiting the UK. According to the survey which tracks room prices at 68,000 hotels across the world, travelers from the Eurozone and the US paid on average 25 per cent less for rooms in the UK due to currency rates.

A spokesperson for hotels.com​, part of the Expedia group, said: “The only relief has been that US and European booking numbers to the UK have held up well as travellers came in search of bargains with the weak pound.”

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