High street restaurant vouchers offering two-for-one discounts on main meals have now made eating out less expensive than staying in with a takeaway.
While Dominos pizza has reported record sales in the past year, with pre-tax profits rising 25 per cent to £23.4m in 2008, and like-for-like sales up 10 per cent across its 450 ‘mature stores,’ an investigation by LoveMoney.com reveals eating out has now become cheaper than ordering takeaway.
After comparing the price of popular takeaway choices with their high street restaurant counterparts, LoveMoney found that those restaurants offering meal deals were invariably cheaper than takeaways.
A medium sized Margherita pizza from Domino’s Pizza with garlic bread and a 1.25l bottle of coke came to £14.87, while a similar meal at Pizza Express using the chain’s two-for-one voucher, consisting of two Margherita pizzas, garlic bread/ baked dough balls and two cokes cost just £11.85 – a £3.02 saving.
Alternatively, while two portions of Chicken Chow Mein, two cokes and some spring rolls at a local Chinese takeaway cost £17.75, Wagamama’s two-for-one voucher made a meal of Yaki Soba, Gyoza dumplings and two cokes £2.40 cheaper at just £15.35.
The news comes after the ‘cheap restaurant deals’ page of Moneysavingexpert.com, where diners can download and print off two-for-one restaurant vouchers, received 1.4 million hits in January 2008, with Martin Lewis predicting that ‘vouchers are here to stay.’ However, some industry members have expressed their concern over the heavy discounting, claiming diners will not return to restaurants after the credit crunch is over, when they will have to pay full prices again.