Bespoke Hotels has been picked as operator of a proposed boutique hotel in south east London`s Greenwich Market.
The 100-bedroom hotel will replace a block of buildings on the eastern edge of the market if planners give the regeneration of Greenwich Market the go-ahead.
Martin Sands, director of Greenwich Hospital, owner of the market, said Bespoke`s experience in operating hotels in historic properties had given them the edge.
He said: "Their approach is that each of their hotels is individual and they have a fine understanding of how the hotel could complement the character and retail diversity of the market and surrounding shops. I believe that they will be an excellent addition to Greenwich town centre.”
Robin Sheppard, managing director of Bespoke Hotels, said: “We aim to deliver a truly iconic hotel to form the centrepiece of the regeneration of the Greenwich Market and are both honoured and delighted to have been selected as the preferred operator.”
Kerr Young of Christie & Co’s corporate investment team, acting on behalf of Greenwich Hospital, said despite the economic downturn there was still `strong demand` from hotel operators looking for unique properties in sought-after locations.
Bespoke opened the doors to its 21st hotel - Bermondsey Square - in south east London yesterday. The 79-bedroom hotel also has a bar, restaurant, deli and wine shop called Alfie`s Kitchen.
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