Lake District-based hotel group English Lakes Hotels (ELH) has taken over the management of the Midland Hotel in Morecambe.
The group, which owns and operates five hotels in Cumbria and Lancashire, has taken over the running of the 44-bedroom hotel from Urban Splash, the company in charge of restoring and re-opening it last year.
Simon Berry, Chairman of ELH said: “The Midland fits perfectly with our other hotels and, for the first time, gives us a seaside location. Urban Splash has done an outstanding job in restoring The Midland to its former glory and we’re now looking forward to building on the success of this iconic hotel.
“We`re very proud of all our hotels and of all the work that our staff put in to ensuring that our visitors have an excellent experience. I am sure that working with Urban Splash will create many new opportunities for both companies”.
Property developer Urban Splash remains the owner of the hotel and will work with ELH to promote it and the town it`s in.
Originally built in the 1930s, The Midland was once a favourite haunt of celebrities like Coco Chanel, Wallace Simpson and Lawrence Olivier. It re-opened in June last year following a £10m restoration project.
ELH has four hotels in the Lake District - Low Wood, Waterhead, Storrs Hall and Famous Wild Boar - and one already in Lancashire - Lancaster House.
Art Deco hotel to re-open in Morecambe Bay