Travelodge is to sell traditional cream teas for just 99p at its hotels in tourist locations this summer to tie in with the return of the British holiday.
At 99p the cream tea, which includes a scone, a pot of Cornish clotted cream, a choice of strawberry or raspberry jam and a selection of teas, is cheaper than the price of a cup of tea in many places and has been dubbed the best afternoon tea offer by connoisseur and afternoontea.co.uk founder Keith Newton.
The hotel group’s managing director Guy Parsons said with more people expected to holiday in the UK this summer, its budget cream tea would be a ‘big attraction’.
“Our seaside and tourism locations are booming and we know that these customers want to enjoy our culture’s great traditions including the cream tea.”
In a survey of 6,000 British people by Travelodge, 48 per cent said they had afternoon tea while on holiday or a short break in the UK.
Seventeen per cent said they have afternoon tea at least once a week and 14 per cent said they took afternoon tea as a pick me up when feeling down.
Travelodge will sell the cream teas in its cafes in hotels based in the UK’s popular tourist areas, such as Blackpool and London from tomorrow.
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