Business advisory firm Deloitte has discovered that while revpar is still negative, down 3.8 per cent on the weekend and down 14.6 per cent during the week from 1 January to 20 May 2009, the pace of decline is slowing down, with some markets showing gains on 2008 numbers.
Glasgow, Edinburgh and London all saw a 4.3 per cent, 3.4 per cent and 0.3 per cent respective increase in weekend leisure trade during the period, boosts that Marvin Rust, hospitality managing partner at Deloitte attributes to the UK’s holiday at home mindset.
“Clearly one of the factors driving the upward trend across the country is the increasing number of Brits taking short breaks in the UK, where Sterling stretches further than in Europe," he said. "The strong Euro against Sterling has also made the UK less expensive than in the past, which is helping hotels perform better and walking around London there are a noticeable increase in the usual number of European accents in the shops and at London’s attractions.”
Despite such improvements, Deloitte reports continued tough weekday trading in the regions and at airport hotels.