White and rose wines have become more popular among regular wine drinkers than red a recent survey has shown.
Red wine consumption dropped from 44 to 40 per cent in the last three months while white wine consumption increased three per cent to 43 per cent and rose was up from 16 to 18 per cent.
Brian Howard of Wine Intelligence, who carried out the survey for the Wine & Spirit Trade Association, said the fact that research was done in the run up to summer was not the only reason for the shift in drinking patterns.
"These findings are consistent with other research and industry indicators suggesting consumers are edging away from some of the more traditional red wines on formal occasions towards lighter wines in casual settings. We will be monitoring these measures closely to see if future surveys confirm an ongoing trend," he said.
The survey also found that, encouragingly, typical spend in the on-trade in the £12-£14.99 range had grown from 24 to 28 per cent and highlighted the growth in popularity of Pinot Grigio within the white wine category. The varietal has overtaken Sauvignon Blanc as the second most popular white wine varietal behind Chardonnay.