More than 13,000 hotels, B&Bs and other accommodation providers are to be asked for their views on the Common Standards star rating system as part of a review by VisitEngland.
Businesses will be asked their opinion on the criteria required to achieve different levels of star ratings, such as bathroom facilities, room service and internet access to see if the standards, which were set five years ago, are still relevant today.
VisitEngland will also ask for thoughts on the use of terms to describe accommodation such as ‘small hotel’ and ‘B&B’.
James Berresford, chief executive of VisitEngland said: “We are committed to the Common Standards, but as with all of our schemes and initiatives, we need to ensure we remain relevant and consumer-focused.
“One of the key areas of the review will be the role of user generated content alongside other independent reviews and how VisitEngland can work closer with different types of media to provide a complete picture for consumers."
The industry survey will be followed by consumer research in the autumn which will ask for information on the most important considerations when booking accommodation.
The Common Standards were introduced in 2005 in response to consumer and industry concerns about variations in accommodation standard and brings together schemes from AA, VisitScotland, VisitWales and VisitBritain.
The UK is one of few regions worldwide that operates a quality accommodation scheme which encompasses service and hospitality as well as facilities and includes a mystery guest overnight stay.