Hoteliers in London, Edinburgh, Cardiff and Manchester were the only cities to report an increase in occupancy for June, despite experiencing a decline in room rate, yield and occupancy for the first half of the year.
Recent figures published by PKF Hotel Consultancy Services show that between January and June this year, London hoteliers experienced a 0.8 per cent drop in occupancy, 6.6 per cent drop in room rate to £118.72, and a 7.0 per cent decline in rooms yield compared to the same period last year. In June, however, occupancy increased 1.4 per cent on the same month last year to 85.5 per cent.
A similar story occurred in some of the UK’s major cities, with Edinburgh, Cardiff and Manchester reporting a 0.9 per cent, 0.2 per cent and 0.5 per cent respective occupancy increase in June, despite a year-to-date decline of 6.9 per cent for the regions.
Robert Barnard, partner for Hotel Consultancy Services at PKF, said the figures, which showed more cities were able to slow their decrease in occupancy, were a positive sign for the future.
“Hoteliers across the UK have certainly had a difficult year so far, but there are some signs to suggest that the industry will have a slightly better second half,” he said. “Most hoteliers are struggling to maintain historical room rates, however, and this is ultimately depressing rooms yield for the time being.”
Edinburgh was the only city to report an increase in occupancy for the year-to-date, with a 0.2 per cent rise.