Spend in restaurants increases as discounting dies out

By Becky Paskin

- Last updated on GMT

Related tags: Social network service

Almost half of restaurants are no longer running discounted menus
Almost half of restaurants are no longer running discounted menus
Business Link’s Restaurant Barometer shows spend in restaurants is on the up, even though almost half of businesses are shunning discounting

Restaurants have reported an increase in customer spend, despite almost half of restaurateurs trading through the recession without resorting to heavy discounting.

According to the monthly Restaurant Barometer from Business Link​, 40 per cent of restaurants reported an increase in revenue for June compared to May, while almost 50 per cent said takings had increased on the same month last year.

However, despite many businesses turning to heavy discounting to attract money-conscious diners, 43 per cent of respondents said they were not currently running any offers, some of which have been labelled by industry experts as damaging both for profits and for the industry as a whole.

June’s Restaurant Barometer also notes that most restaurants are using online facilities to boost business, with 80 per cent allowing bookings via their website.

However, only 30 per cent of respondents said they actively promoted themselves on social networking sites such as Facebook and Twitter, which Business Link say could be used to increase brand awareness and access a wider customer base.

Related topics: Trends & Reports

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