The Chartered Institute of Marketing (CIM) has revised its tourism and hospitality diploma to better equip staff with the skills they need for the current job market.
The revised diploma, developed following talks with employers and industry focus groups, has been designed as a 'practioner qualification', giving students the chance to relate subjects on the course to their own job. The course will have no exams, instead becoming completely project and practical based.
Hospitality has been incorporated into the revised course criteria with a focus on promotion, including advertising, PR and digital aspects to cover the advent of online media.
Professor Keith Fletcher, director of education at the CIM, said: “Employers should see a real benefit from staff taking the new qualifications as they will be equipped with practical skills to deliver immediate value to the organisation.
“With competition in the profession hotting up and top marketing roles difficult to secure, every marketer, whatever their age and in any organisation, needs to demonstrate a thorough and up-to-date understanding of their role. In addition, with the current challenging economic climate, marketers need to ensure that they can confidently demonstrate their positive contribution to business, and a professional marketing qualification will help them to do this."
The full course consists of three modules: Tourist Behaviour and Motivation, Hospitality and Services Marketing, and Marketing and Consumer Behaviour and can be taken at the CIM's academy in Berkshire or at accredited study centres in the UK.
Prospective candidates are urged to sign up now to join the October tutorials. For more information visit www.cim.co.uk/learningzone.