First Drinks has announced the launch of its Ecole du Champagne, a three-day event offering sommeliers and bartenders advice on how to maximise profits through their Champagne.
Hosted by Peter McCombie MW and the category management team from First Drinks, the course will feature comparative tastings with a range of brands, food matching discussions and sales techniques to enable bartenders and sommeliers to improve their Champagne range and menu structure.
Delegates will also be the first to gain a unique insight into the Champagne market with the release of new research into the drinks category. They can also gain advice on how to become a Champagne venue and discover more about consumer drinking habits and trends.
Victor Lanson, marketing controller for Champagne at First Drinks, said he hoped L’Ecole would become a permanent fixture in the drinks calendar.
“We hope this will be instrumental in educating the on-trade about the category, in turn, enabling consumers to make more informed decisions about the Champagne they choose in bars and restaurants,” he said.
“Champagne is going through a challenging time and we believe it is important to invest in the trade to ensure continued profitability moving forward. There is huge revenue potential for the category - but education is key.”
L’Ecole du Champagne will run from 21-24 September at Meza in London. Interested parties can request more information by emailing email@example.com.