Caterers who are still not sourcing their produce locally are being urged to realise the benefits of buying British by participating in this year’s British Food Fortnight (BFF).
Returning for the eighth year from 19 September until 4 October, BFF presents an opportunity for caterers to experiment with new suppliers and attract new custom from the national promotion, which celebrates the diversity of British food.
So far, seven of the largest foodservice operators have signed up, including ARAMARK who are sponsoring the event for the fourth year running, as well as six major pub groups, including Enterprise Inns, Orchid and Punch Taverns.
Alexia Robinson, organiser of BFF, said caterers had become increasingly competitive when it comes to British food.
“Clients of the catering sector want British, simple as that,” she said. “So with British food hot on the agenda for private and public sector food service providers, the prize for those who source it and promote it, rather than pay lip service, will be huge.”
Caterers are also encouraged to promote their Christmas menus during BFF, by taking advantage of the increased custom the event may bring.
They can find information and tips on how to take part, including advice on marketing their business during the promotion, finding local suppliers, and promoting British food to the community, such as working with local schools to educate children on cooking fresh, regional food at www.lovebritishfood.co.uk.
Watch our video with Kingham Plough chef Emily Watkins about how to make the most of British food.