Landmark's gluten-free afternoon tea and cookery classes at Corrigan's Mayfair

By Joe Lutrario and David Barros

- Last updated on GMT

Related tags: Afternoon tea, Hotel

Swissotel's afternoon tea includes a chocolate Big Ben  filled with raspberry ganache and the crown  jewels  finished with gold leaf
Swissotel's afternoon tea includes a chocolate Big Ben filled with raspberry ganache and the crown jewels finished with gold leaf
BigHospitality rounds up the promotions, offers and marketing ideas being run by restaurants, hotels and pubs across the country.

The hospitality industry may be about providing food, drink, accommodation and service, but sometimes you have to go the extra mile to pull customers in. If you’re stuck for ideas on how to make your business more appealing take a look at what others are doing for inspiration.

A bite of London

Swissôtel The Howard is allowing guest to sink their teeth into London’s landmarks with the launch of its TLSee, tea-london-sightseeing package. Executive chef Brian Spark has created a range of biscuits and cakes inspired by sights from around the city, including Big Ben, Tower Bridge and the crown jewels, which will be served alongside sandwiches and scones. The promotional offer is £28 and includes a glass of Alan Thienot Champagne.

Cooking with Corrigan

Richard Corrigan has introduced a series of Saturday morning cookery classes and wine and food matching workshops at his flagship restaurant Corrigan's Mayfair. Kicking off at 10am, the tutorials are hosted by Corrigan himself and head chef Chris McGowan, and are priced at £250 per person or £90 for guests wanting to join for lunch only.

Gluten-free afternoon tea

Due to demand from customers with dietary needs, the luxury Landmark London Hotel in Marylebone is offering a specialty menu in their glass-roofed atrium for customers that are gluten intolerant. Gluten-free scones and delicacies such as Chocolate macaroons, Strawberry Meringues and Raspberry Creme Brulee will be served alongside a selection of sandwiches made using gluten-free bread. The hotel is also introducing a chocolate afternoon tea in September.

Hosting a roast

Paradise By Way of Kensal Green​ has introduced Host Your Own Roast, a bespoke meal for up to 18 people. Guests can choose from a selection of meats all accompanied by roast potatoes, Yorkshire puds and vegetables. The three-course private meal is hosted by Tim Payne, who expertly carves the meat, at a cost of £29.50 a head.


The Drake Hotel in Chicago has decided to make more of a feature of its lobby's floral feature by giving guests who partake in its new $35 afternoon tea package the chance to watch the elaborate display being created before sitting down to tea. As WGN's coverage shows the hotel gives its afternoon tea package a new twist without any extra cost while customers with an interest in all things floral get to pick up new skills.

Got any promotional ideas you want to share with others in the industry? Email them to

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