The amount consumers spend on eating out has decreased by 6 per cent on last year due to the increased popularity of cheaper outlets and those offering good money-off deals.
The latest statistics from market analyst Horizons show that on average consumers spent £189.61 on eating out in the high street during the first six months of 2009, compared with £200.26 in the first six months of 2008, with the average meal costing £6.45.
Peter Backman, managing director of Horizons, said the eating out market was unlikely to improve into 2010.
“Average spend is likely to drop further still so the challenge for foodservice operators going forward is to keep people coming through the door with innovative deals and interesting menus without jeopardising margins,” he said. “The cost-conscious consumer is here to stay and that consumer is looking for value-for-money and attractive offers. That's not likely to change in the short-term and most operators - particularly the high street restaurant chains and pub operators - are doing a great job of adapting to this.”
Horizons predicts the consumer of 2010 will still be concerned with repaying debts, taking on less borrowing and cutting discretionary spending, but will nonetheless continue to eat out.