Despite most London restaurants making a small profit during September, many claim rising costs and cautious consumer spending is causing their businesses to continue to struggle.
According to the monthly Restaurant Barometer, released by Business Link, the good weather and the start of the school term helped customer spend equal that of August 2009, although 53 per cent of London restaurants reported a decline in takings and covers when compared to September 2008.
Three-quarters of respondents claimed that while their restaurants are continuing to remain profitable, returns were small and costs were rising.
One restaurateur said: “Everyone’s struggling at the moment. There are too many things to have to pay for, everyone’s charging extra… We can’t pass on the cost to the customer as they’re looking for a discount and the rent keeps going up.”
The Restaurant Barometer also found that just half of London businesses had a website, a tool considered key for successful marketing and advertising by Business Link. The report also advised restaurants to maintain a database of customers for use in promotional activity.