Masterchef’s Gregg Wallace and Justin Carter, formally of the Elbow Room, are to open their first greengrocer/café concept Wallace & Co. in Putney.
The pair have acquired the former Red’s site in Upper Richmond Road for an undisclosed amount, after first announcing plans to open a chain in April, and expect to launch the business in time for Christmas.
The concept will feature a range of branded grocery items as well as fresh fruit and vegetables supplied by Secrett’s Direct, owned by Wallace and business partner Vernon Mascarenhas.
Nick Weir, partner at Shelley Sandzer who oversaw the sale, said he expected the café to be a ‘huge success’ and the start of a ‘successful chain’.
“I think the Wallace & Co concept will be a hit in an affluent location like Putney, it has a high profile chef in Gregg Wallace and Justin Carter is a good operator. Tthe concept is different to the likes of Pizza Express, Strada and Nandos as there is a retail offer as well.”
Following the opening of the Putney site, Wallace and Carter plan to expand the chain in 2010.