The hospitality industry may be about providing food, drink, accommodation and service, but sometimes you have to go the extra mile to pull customers in. If you’re stuck for ideas on how to make your business more appealing take a look at what others are doing for inspiration.
Service with style
Front-of-house staff at all four Little Bay restaurant sites in London have been given ballet training by dancers at the Central School of Ballet to help them improve their stamina, dexterity and agility for the Christmas season. Owner Peter Ilic believes the training will help the staff negotiate their way through the restaurant when it is busier than usual and deliver service throughout the festive season with extra style.
Holmes or Watson
Park Plaza Sherlock Holmes hotel in London is offering anyone with the surnames Holmes or Watson a free drink at its Sherlock's Bar to celebrate the launch of Guy Ritchie's new film Sherlock Holmes. Guests with the right name just need to show their photo ID at the bar to claim a free cocktail or fruit juice.
Night before the morning after
The InterContinental London Park Lane has created a package designed for Christmas party-going guests. The Night Before, Morning After package (£254 per room based on double occupancy) includes afternoon tea and Champagne and canapes in the seventh floor bar Club InterContinental. Guests can also use the hotel's dry floatation bed in the spa for half an hour, giving them the equivalent of four hours sleep and get a hearty breakfast to make the morning after the big night out as painless as possible.
Radisson Edwardian hotels are giving guests a 20 per cent discount off room rates when they stay at one of their 12 hotels between 1 January and 28 February 2010 and 2 for 1 dining at all their hotel restaurants. To benefit from the deal guests must book between now and 31 January 2010.
Send promotional business ideas to share with the rest of the industry to firstname.lastname@example.org.