Latest figures released by PKF Hotel Consultancy Services showed that hotels outside of the UK’s major cities saw occupancy for December 2009 rise by just 0.1 per cent from 59 per cent last year. London hotels meanwhile saw occupancy rise by 5.3 per cent, and those in Edinburgh up 9.2 per cent from 61.9 per cent in December 2008.
Room rate in London hotels was also up on December 2008 by 1.9 per cent, contributing to an overall rooms yield of £89.93, a 7.3 per cent increase.
Regional rooms yield however was down 6.3 per cent after a fall in room rate of 6.5 per cent to £60.24.
PKF Preliminary data for December 2009:
Robert Barnard, partner for Hotel Consultancy Services at PKF, said that 2009 had been a ‘challenging’ year for hoteliers, and increases gained during December were in part due to a recovery from ‘badly affected’ December 2008 figures.
“The figures show that the market is still tough for many UK hoteliers,” he said. “The global and UK economies are not out of the woods yet, but over the course of 2010 I would hope to see trade pick up in response to a gradual recovery in global travel as the year develops.
“The extreme weather over January will affect the figures for this month, although this may be for the positive as those stranded may have had no option but to check in to a hotel for the night.”