VisitBritain launches 2012 Olympics advice website for hospitality

By Becky Paskin

- Last updated on GMT

Related tags: Olympic games, Summer olympic games

The Tourism 2012 website launches today
The Tourism 2012 website launches today
VisitBritain is launching a new website for hospitality and tourism businesses looking to benefit from the London 2012 Olympic Games

Due to launch at the Best of Britain and Ireland event at London’s Olympia today, the website www.tourism2012games.org​ will offer advice and support, as well as vital Brand Protection Guidelines that detail what can be communicated to customers about products and services in relation to the Games.

Sandie Dawe, chief executive of VisitBritain, said: “The 2012 Games are a once in a lifetime opportunity to host the world's biggest party, to showcase Britain and improve our welcome.

“There is a potential £2.1 billion benefit at stake so with little over two years to go, we aim to help everyone in tourism understand exactly how they can benefit from the Games.”

Related topics: Business & Legislation

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