Chef/restaurateur Paul Bloxham of The Tilbury in Datchworth, is to open a second gastropub in the area, The Blue Anchor in St Albans.
The new Hertfordshire pub will be opened in partnership with independent brewer McMullen & Sons on 1 May following a refurbishment.
Bloxham, who is known for his love of British produce, will serve a seasonal British menu using locally-sourced produce that will change daily. He also plans to install his own smokery at the venue.
He said: "Opening in St Albans is a tremendous opportunity and I am hugely excited by all our plans. With our own smoker, for example, we are going to provide The British Charcuterie and have dishes of home-cured salmon, duck and beef pastrami, salamis, home air-dried ham and sweet-cured bacon.
"With the fantastic fresh ingredients available on our doorstep we really can stick to our ethos that the simplest things done well can be outstanding.”
Bloxham trained at London's Dorchester Hotel before becoming head chef at the Waterloo Fire Station Restaurant. He opened The Tilbury in 2006 and has become a well-known face on TV show Market Kitchen as well as a writer for local and national newspapers and magazines.