The hospitality industry may be about providing food, drink, accommodation and service, but sometimes you have to go the extra mile to pull customers in. If you’re stuck for ideas on how to make your business more appealing take a look at what others are doing for inspiration.
London hotels Park Plaza Westminster Bridge and St James' Hotel and Club have each created three new cocktails inspired by the main political parties standing at the forthcoming general election on 6 May. Park Plaza's Primo Bar has created the Clear Mandate Martini (£9.50) featuring Gordon's Gin as its primary ingredient; the Lib Dem Decider Daiquiri (£9.50), a mix of white rum, caster sugar, lime and orange juice and the Sam Cam Virgin Cosmo (£5.50), a non-alcoholic blend of tonic water, citrus juice, lime juice and cranberry juice with blueberries as garnish. St James's Hotel and Club has devised red, blue and yellow cocktails for £12 that it will serve from 3-6 May in William's Bar & Bistro alongside complimentary flavoured (and respectively coloured) popcorn.
Norfolk's boutique B&B Montague House plans to serve crab and lobster breakfasts to guests from 21-23 May to coincide with the Cromer and Sheringham first ever annual Crab and Lobster Festival. Owners Fiona and Tom Carville will add dishes such as Crab and Sweetcorn Fritters, Crab and Asparagus Frittata, Crab Cakes and 'Lobster Benedict' to their usual B&B morning menu.
Alsace on the terrace
To coincide with the re-opening of its terrace for the summer, Spitalfields restaurant Le Bouchon Breton is running La Fete Alsacien throughout May and June. Taking inspiration from the Alsacienne taverns of Colmar and Strasbourg, for £40 per person the restaurant is offering suckling pig served with its own juices alongside tomato provencales, sautéed oyster mushrooms and frites, Kougelhof with dark chocolate crème Anglais and last but not least a stein of beer (2 pints) per person or half a bottle of house red or white wine per person.
Power nap package
Thistle has launched a power nap package for delegates attending meetings at its purpose-built training centre at its Brands Hatch hotel. Attendees are given the chance to take an afternoon nap in one of its 'sleep rooms', fitted out with single beds and blackout blinds. The initiative is based around the fact that an afternoon power nap can boost brain power and clear memories ready for the rest of the day.