The company has been conducting a trial of the 'Buffet Place' concept at its Paper Mill pub in High Wycombe, Buckinghamshire, for a number of months. The deal costs £7.99, which includes one free drink. It features all you can eat themed nights like a Monday Chinese offer and a Thursday curry offer.
Whitbread said it believed that the 'Buffet Place' within a Brewers Fayre gives diners a choice and “talks to the customer about great value and convenience”.
It added: “We have the advantage of the learning’s from our Taybarns business, where we have taken the inspiration from.”
The move comes after Alan Parker, the out going chief executive of Whitbread, said earlier this year that the Taybarns expansion had been put on hold. It is thought the cost of conversions to the Taybarns format had proved to be prohibitive. Whitbread currently operates seven of them.
Whitbread recently revealed plans to begin expansion of the Brewers Fayre chain once again.
Martyn Leek is news editor of BigHospitality's sister title M&C Report.