The casual dining group, led by Russel Joffe, has invested about £650,000 opening the 100-cover restaurant.
The opening is the first in what promises to be a busy expansion period for the company. It expects to secure a further four or five sites in the coming weeks, all of which will open by the end of January 2011.
It recently acquired the Il Bertorelli restaurant in Blackheath from Paramount Restaurants.
With regard to Scottish expansion, Joffe told BigHospitality that he hoped in time to add further Giraffe locations in Edinburgh and Glasgow.
The business currently operates from 37 locations, including four under franchise in airport locations.
It is owned by Risk Capital Partners, 3i and the management team.
Mark Stretton is editor of BigHospitality's sister publication, M&C report.