The group says the ‘virtual’ concept is a UK first, and means that guests can ask for recommendations ranging from activities for kids to how to find an emergency dentist.
“We aim to offer our guests great service and outstanding value. We’re very proud to be the first budget hotel brand in the UK to offer guests this unique Twitter concierge service to help them make the most out of their weekend away,” says Steve Conway, who is leading initiative.
The service will be tested for one month on Friday evenings in October, kicked off by ex-air hostess Danielle Lineker acting as concierge.
If the concept is successful, Premier Inn says it plans to extend it beyond its trial period.
Guests access the service by tweeting @PremierInn #concierge followed by their requests.
Premier Inn, which says this makes it the first budget hotel chain to offer a concierge style service, says it guarantees that all tweets that are properly sent will receive a response.