Giraffe to take empire to 50 restaurants by Olympic Games

By Becky Paskin

- Last updated on GMT

Related tags: Olympic games, Summer olympic games, 2012 summer olympics

Giraffe owners Juliette and Russel Joffe expect to grow to 50 sites by the 2012 Olympic Games
Giraffe owners Juliette and Russel Joffe expect to grow to 50 sites by the 2012 Olympic Games
Fast-casual restaurant chain Giraffe has announced it is to expand by at least a further 10 restaurants next year, bringing the group up to 50 UK sites

Giraffe, which is chaired by serial investor Luke Johnson and backed financially by Risk Capital Partners and 3i, has recently opened a restaurant in Aberdeen and Blackheath, London, and is still to launch sites in Solihull and Horsham this year.

The group also has plans to open restaurants in Bath, Chelmsford and at Westfield Stratford in East London in time for the 2012 Olympic Games, a site that is expected to attract 70 per cent of Olympic spectators.

It is now also eyeing other key locations at which to open a further ten restaurants that will take the group’s revenues to over £50m per annum.

Resilient offer

Russel Joffe, who co-owns Giraffe with wife Juliette and partner Andrew Jacobs, said: “Our expansion programme demonstrates how resilient our offer is: our restaurants continually prove they fill a gap in the market in every town we locate in, and our customers’ loyalty is undiminished despite the general gloom and doom.”

Related topics: Business, Restaurants, Venues

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