Pleisure pubs scooped the award for Best Drinks Offer at the Morning Advertiser's recent MA200 awards for the country's top independent multiple retailers.
Managing director Nick Griffin was praised for his nine-strong chain of pubs in Brighton and London, which have specialised their drinks offer.
It has pubs that specialise in cask ale, American whisky and rum. For example, the St James in Brighton has a selection of 80 different rums while the Great Eastern in Brighton stocks 40 different bourbons.
In this interview with the MA's Ewan Turney, Griffin explains how his drinks offers set his pubs apart from the competition, and what challenges he faces with staff training.