Why drink specialisation is key

By Becky Paskin

- Last updated on GMT

Related tags: Alcoholic beverage

Nick Griffin, managing director of Pleisure Pubs and winner of the MA200's Best Drinks Offer award, explains how his drinks offer sets his group of London and Brighton pubs apart from the competition

Pleisure pubs scooped the award for Best Drinks Offer at the Morning Advertiser's recent MA200 awards​ for the country's top independent multiple retailers.

Managing director Nick Griffin was praised for his nine-strong chain of pubs in Brighton and London, which have specialised their drinks offer.

It has pubs that specialise in cask ale, American whisky and rum. For example, the St James in Brighton has a selection of 80 different rums while the Great Eastern in Brighton stocks 40 different bourbons.

In this interview with the MA's Ewan Turney, Griffin explains how his drinks offers set his pubs apart from the competition, and what challenges he faces with staff training.

Related topics: Business, Events & Awards, People, Pubs & Bars

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