British tourism set to rise in 2011

By Becky Paskin

- Last updated on GMT

Related tags: United states

Visitors to Britain will likely spend an extra £0.34bn than last year
Visitors to Britain will likely spend an extra £0.34bn than last year
Britain is on target to attract 300,000 more visitors next year as confidence amongst overseas travellers returns.

According to VisitBritain, the number of inbound travellers next year is predicted to reach 30m, a rise of 1 per cent, with the amount they spend rising by 2 per cent to £17.2bn.

Although the global economic recovery remains fragile in Europe and America – two regions that account for 85 per cent of visits to the UK – the agency believes visitors will be attracted by Britain’s weak pound and events line-up.

Sandie Dawe, chief executive of VisitBritain, said: “We are looking forward to an exciting and challenging 2011. The eyes of the world will be on Britain as we host the Royal Wedding and momentum will build as we near the 2012 Olympic and Paralympic Games.

Marketing Britain

Dawe added that a string of VisitBritain marketing campaigns would aim to build awareness of Britain and attract visitors from developing tourism markets like India and China.

“We plan to roll out our new campaign this spring with our industry partners, inviting the world to visit Britain. Our aim is to get Britain on the radar of those who have never travelled here and also to reinvigorate our appeal in core markets such as the USA and near Europe.”

The number of inbound business trips is also expected to increase, after a 4 per cent rise in the year to October 2010.

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