Be At One reports record Christmas sales

By Becky Paskin

- Last updated on GMT

Related tags: Cocktail, Bartender

Be At One prides itself on a 190-drink cocktail menu
Be At One prides itself on a 190-drink cocktail menu
Be At One, the cocktail bar chain with ten London sites, has reported a strong performance for December 2011, with record sales over Christmas and New Year.

Group sales increased 21.7 per cent to £834,952 for the month, with like for like sales (for sites open more than a year) rising 11.1 per cent to £762,422.

Rhys Oldfield, co-founder of Be At One said the success of the company over the Christmas break was down to consumers defiant to party despite the snow.

“This has been another fantastic period for Be At One,” he said. “This result underlines that our strategy of delivering consistently great cocktails, excellent service and classic tunes is as relevant now as ever.”

On the back of its success the group will now embark on extensive refurbishment programme, beginning at its Putney site, which closed on 1 January until 13 January.

Future plans

It also plans to roll out a further two London openings before the end of the financial year on 31 March, with an additional five expected for 2011.

Be At One continues to champion its ‘Little Blue Book of Cocktails', a 190-drink menu for which bartenders must undergo a nine week training programme to be able to serve.

The group claims its training has enabled it to retain a low staff turnover rate, with the average employee staying for over two years.

Related topics: Business, Pubs & Bars, Trends & Reports

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