The ‘dbc label’ range includes food items from prepared salads and sandwich fillings to baking ingredients and frozen produce, as well as non-food items such as cleaning products.
All the DBC products have been benchmarked against market-leading brands to ensure high quality, while many items have been designed to meet Food Standard Agency health guidelines.
Sue Cronin-Jones, buying director at DBC Foodservice, said: “As a business DBC Foodservice is committed to delivering great taste and great value. With ‘dbc label’ we have created a range of products that appeal to chefs and caterers, delivering consistent quality and profit to their bottom line. This is the first stage of our own brand development plan, we are looking forward to presenting more ranges in 2011.”