Government set to abandon support for hotel star-rating system

By Becky Paskin

- Last updated on GMT

Related tags: Hotel

The iconic star-rating scheme is being reviewed
The iconic star-rating scheme is being reviewed
The star rating system used to rank the quality of hotels is set to lose Government backing, after ministers decided consumer review websites offer more accurate information.

The decision, expected to be announced shortly as part of the Department for Media, Culture and Sports (DCMS) new Tourism Strategy, may be unpopular with hoteliers who have recently spoken out at the impact of negative consumer reviews on websites such as TripAdvisor.

However, its is thought that the DCMS will back a consumer need to voice its frustrations, and praise, directly, the fastest medium for which is the internet.

The fate of the star rating system is expected to be left to the hotel industry in the hands of the newly-restructured VisitEngland, who may decide to modernise, shrink or disband the system altogether.

Accurate ratings

In a statement, the DCMS said: “The government will shortly be publishing its tourism strategy. As part of this a number of issues are being looked at including the star ratings system for hotels.”

The move will be announced as part of plans to help tourists make more informed decisions when booking a hotel, plus remove the regulative and administrative burdens affecting hoteliers.

It is expected to encourage any ratings scheme, consumer review site or otherwise, that offers specialist information such as travel, accommodation, attractions, accessibility for disabled customers, and green credentials.

It is thought that businesses will be given the freedom to decide which ratings system they sign up with.

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2 comments

Rating system problems

Posted by Alexander Gillies,

As a member of the Visitengland system I agree it has it's failings however this is where people go in the first instance when looking for accomodation in England. After this they may go to Trip Advisor to get a feel for it. Perfect or not, the Businesses are inspected regularly and starred according to this inspection.
So much Hype about the Government helping to sell our industry, how is getting rid of VB helping?

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How will customers know which system is reliable?

Posted by nathalie roberts,

If each establishment can choose which rating system they can join, how is the customer going to know which system is reliable?
Will systems who charge less than others be favoured?
France has just revamped their rating system so that it's not just about how many bathrooms there are but also about the service and the overall experience. Maybe the current system here is also too old fashioned and need revamping rather than being abandoned by the government?
The developments on this issue will be interesting.

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