Diageo bags bars for draught cocktail

By Robyn Black

- Last updated on GMT

Related tags: Rum

Draught Smirnoff Vodka Mojitos
Draught Smirnoff Vodka Mojitos
Diageo is trialling its first draught cocktail in the UK under its Smirnoff brand.

The new dispense system for Smirnoff Vodka Mojitos is on trial in 500 UK bars.

It consists of a ‘bag-in-box’ system, which sits under the counter, and is connected to a line leading to a font on the bar.

The company has also provided all bars taking part in the trial with an ice-crushing machine to help staff make the perfect cocktail.

Each serve is 12.5 per cent ABV and contains around 1.9 units of alcohol.

Tried and tested

The system is already well established in Spain and Greece, where it was introduced to boost flagging sales in restaurants and bars, and is being tested in Portugal.

Smirnoff Mojito and Cosmopolitan pre-mixed cocktails have already been launched in the off-trade at a RRP of £13.99 for a 75cl bottle to appeal to 25 to 35-year-old professionals that entertain friends at home.

Robyn Black is features editor on BigHospitality's sister publication, The Morning Advertiser.

Related topics: New Products, Pubs & Bars, Alcohol

Related news

Show more

Related products

Restaurant magazine – digital edition

Restaurant magazine – digital edition

William Reed Business Media | 01-May-2020 | Sponsored Link

In light of the current circumstances and many businesses being closed during this period, Restaurant magazine will temporarily be going digital only....

Restaurant Media Pack 2020

Restaurant Media Pack 2020

William Reed Business Media | 27-Jan-2020 | Technical / White Paper

The Restaurant portfolio continues to be the essential source of news and information for those working within the restaurant industry, helping to navigate...

Sustainability Report

Sustainability Report

William Reed Business Media | 27-Jun-2019 | Technical / White Paper

Six areas to make your restaurant more sustainable.

From growing herbs on the wall to using ethical dairy suppliers, we run-down the key...

Related suppliers


Follow us

Hospitality Guides

View more

Featured Suppliers

All suppliers

Free Email Newsletter

Subscribe to BigHospitality

The trusted industry reference point

Get the latest news & analysis from the UK hospitality sector straight to your inbox!