Chris Mullin was formerly responsible for the City and central London area, but following his promotion will now look after six area managers and 81 pubs in the South.
He joined Barracuda in 2001 with experience working with Firkin pubs, Allied Domecq and Bass Leisure Retail.
Barracuda currently has a stable of over 220 pubs and bars across the UK under the Smith & Jones, Varsity, Cape, Juniper and Barracuda Bar brands.
Meanwhile, Vietnamese restaurant chain Pho has appointed its first financial director as it embarks upon a significant growth strategy.
Zoe Tindall, formerly a finance director with YO! Sushi and Be At One, joins the five-strong group just months after the appointment of new operations director Tim Mills.
Stephen Wall, director of Pho Restaurants, said: “The appointment of Zoe, following on from that of Tim, is central to our company’s expansion plans. Zoe has the experience to aid our aspirations to expand quickly over the next few years.”
Pho currently has four locations in London and one in Brighton, and intends to expand to other areas of the UK within the next five years.