Larger own brand range now available from 3663

By Becky Paskin

- Last updated on GMT

Related tags: Brand management, Brand

3663 benchmarks its products against leading own brands to ensure quality remains high
3663 benchmarks its products against leading own brands to ensure quality remains high
Foodservice provider 3663 has relaunched and expanded its range of own brand products so caterers now have over 700 to choose from.

The group has also refreshed the packaging for its range to include a colour coded storage system – orange for dry store, blue for freezer and green for fridge.

Nicky Dixey, own brand manager at 3663, said: “Last year, we carried out a major piece of market research and really listened to what our customers said to see how we can work better to help them succeed. We’ve been able to use this feedback to ensure we’re giving them real improvements to our business that will impact positively on theirs.”

3663 has also launched six new ready-to-serve dishes, including Coq au Vin, Toad in the Hole, Beef Olives, Chicken with Feata, Chorizo and Pine Kernels, Beef Bordelaise and Chicken Chasseur.

www.3663.co.uk

Related topics: New Products, Food

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