Larger own brand range now available from 3663

By Becky Paskin

- Last updated on GMT

Related tags: Brand management, Brand

3663 benchmarks its products against leading own brands to ensure quality remains high
3663 benchmarks its products against leading own brands to ensure quality remains high
Foodservice provider 3663 has relaunched and expanded its range of own brand products so caterers now have over 700 to choose from.

The group has also refreshed the packaging for its range to include a colour coded storage system – orange for dry store, blue for freezer and green for fridge.

Nicky Dixey, own brand manager at 3663, said: “Last year, we carried out a major piece of market research and really listened to what our customers said to see how we can work better to help them succeed. We’ve been able to use this feedback to ensure we’re giving them real improvements to our business that will impact positively on theirs.”

3663 has also launched six new ready-to-serve dishes, including Coq au Vin, Toad in the Hole, Beef Olives, Chicken with Feata, Chorizo and Pine Kernels, Beef Bordelaise and Chicken Chasseur.

Related topics: New Products, Food

Related news

Show more

Related products

show more

Restaurant magazine – digital edition

Restaurant magazine – digital edition

William Reed Business Media | 01-May-2020 | Sponsored Link

In light of the current circumstances and many businesses being closed during this period, Restaurant magazine will temporarily be going digital only....

Restaurant Media Pack 2020

Restaurant Media Pack 2020

William Reed Business Media | 27-Jan-2020 | Technical / White Paper

The Restaurant portfolio continues to be the essential source of news and information for those working within the restaurant industry, helping to navigate...

Sustainability Report

Sustainability Report

William Reed Business Media | 27-Jun-2019 | Technical / White Paper

Six areas to make your restaurant more sustainable.

From growing herbs on the wall to using ethical dairy suppliers, we run-down the key...

Related suppliers


Follow us

Hospitality Guides

View more

Featured Suppliers

All suppliers

Free Email Newsletter

Subscribe to BigHospitality

The trusted industry reference point

Get the latest news & analysis from the UK hospitality sector straight to your inbox!